The marketing plan for ABC Foods Pvt. Ltd Essay

The marketing plan for ABC Foods Pvt. Ltd - Essay ExampleIn relation to the study the community which has been selected is ABC Foods Pvt. Ltd., a 10 years young US found food touch on company which has been continuous supplying processed food to the study(ip) supermarkets and community based departmental stores and grocery shops in Unite States. The company was established and incorporated in 2001. The company has decided to make forward variegation into the Indian food market with the launch of a new category of product line i.e. Ready-To-Eat (RTE) food. This ready to eat food is very much prevalent in the developed countries and it has a saturated market in US. So the company has decided to make brand extension as well as diversification of production line simultaneously. India has a very good authorization market for ready to eat food and very few food companies are there who have this type of product differentiation in the market. Only the people of urban areas of the co untry have the food habit of processed food like ready to eat food and maximum family member in the urban areas are working people and they generally fill a time consumed processing of the food for their breakfast and as well for making Tiffin for launch. These all are driving forces which influence the company to make the brand extension in a potential foreign country like India where the food habit of people is changing from home cooked food to ready to eat food. A SMAETER objectives need to follow for getting competitive advantage. Specific The Company needs to reach in its break even in 2.5 year so that it can develop brand extension i.e. it can invest some percentage of its profit in another brand or product diversification to expand the business in the form of higher market share. The company supply their products to supermarkets as well as the small and medium grocery shops in the in the community area for getting a final customer based apart from the third party retail cl ients. For this type of sales objectives, distributor acquisition and outgrowth is required who will be responsible for generating channel sales by supplying products to the small shops in semi urban or community based countryside areas. Measurable Measurable objective is the result of quantitative analysis of pre-measured sales target for achieving the small steps in the away of break even. For growth measuring stick achieving sales growth of 5% over first five years is needed which will simultaneously expand the market beyond the targeted market. Achievable A substantial market position is wholeness of the important achievable marketing objectives. Exploitation of gap in demand for the product and efficient supply is major achievable objective. For this a effective distribution channel is needed so that product can reach in place where the other competitors didnt deliberate of ever and it will be beneficial for capturing the rural market which is a substantial part of Indian m arket and a possibility of available potential consumer may also there. And sometimes this presence of the product will influence their willingness to buy a new product. Realistic A product sample examen from the final consumer is needed to understand the demand of the competitors existing customers and it will be clear that how much percentage of the total consumer of this category of product may firing to its brand. Like 30% of the potential consumer from the retail supermarket is needed for better confidence in the start up. Time bound and Extending Initial time bound is one year and then if the strategies and the objectives